| Point of reference.
Center of solutions in human resources. State-of-the-art information technology.
These ideas guided the development of Hartmann´s visual identity.
The red dot stands on the geometric center of the
logo. This dot refers to a point of excelence and equilibrium and as a
period as well. The missing part of letter M represents the challenge
to be surpassed, the fail to be fixed and the solution provided for the
client.
The final letters unite the lines and show the
information flow under control. Rounded angles bring human care to technology
systems.
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